GSP's Founder and President, Steve DeVoss, grew up appreciating the values and influence of sports. When he began to travel the world, he experienced first-hand the many benefits sport can bring to a community. Driven by a desire for philanthropy through sports consulting, Mr. DeVoss determined to use his company to do more than just achieve corporate success. As a result, GSP registered a U.S. non-profit in 1999 to conduct humanitarian and community-development projects in many countries where GSP does business. Recently, this non-profit rolled out a new and exciting brand, SportForward. The mission of SportForward is to use sport as an instrument of progress, conveying messages that empower, values that elevate, principles that educate, and ideals that build lasting peace.